# augo > augo is an AI-powered coaching platform for endurance sports. It brings coach-athlete communication, workout data, and session feedback into one place — designed to empower coaches, not replace them. augo is built for endurance coaches (running, swimming, biking, triathlon) and their athletes. The platform sits alongside existing tools like TrainingPeaks and Garmin/Coros devices, adding centralized communication and intelligent, context-aware insights on top. **Website:** https://augotraining.com --- ## What augo does Coaches today manage athletes across fragmented tools — messages in WhatsApp, plans in TrainingPeaks, data in Garmin Connect. Context gets lost. Signals get missed. augo solves this by bringing athlete data, session feedback, and communication into a single view with an AI assistant that remembers everything. **For coaches:** - Ask questions about any athlete and get instant answers with full context (conversations, session feedback, workout data) - Surface athletes who need attention based on early warning signs from training data and feedback flags - Track athlete wellbeing trends over time to catch fatigue, motivation dips, and early injury signals before they become problems - Start each coaching day with clarity instead of catching up across platforms **For athletes:** - One dedicated space for all coach communication and feedback - Share holistic post-session data: energy levels, pain, fueling choices, how they're feeling — not just watch metrics - Trends visible to both athlete and coach for early warning and injury prevention **Integration model:** augo covers the full coaching workflow — workout prescription, communication, session feedback and analysis — so it replaces TrainingPeaks for most coaches. Coaches switching over get their workout library migrated and a 45-minute onboarding call. Athletes keep their own devices: two-way sync with Garmin, Coros, Polar, Wahoo and Zwift, and import from Strava. augo is device-neutral and has no hardware business. It does not offer CTL/ATL/TSB or a plan marketplace, by choice. --- ## Core philosophy augo is built on the belief that AI should serve coaches — not automate them away. Unlike standalone AI coaching apps, augo keeps the human coach at the center. The AI provides insights, context, and attention flags; the coach provides expertise, empathy, and the personal connection that drives athlete success. Athletes on augo are connected through their coach, not independently. This keeps the coaching relationship intact while removing the operational overhead that gets in the way. --- ## Who built augo augo was founded in late 2024 by Fabi and Bruna — endurance coaches who also worked in tech (business analyst and data scientist). They experienced firsthand how fragmented coaching tools cause important signals to get lost in noise. Andreas Hermann, a computer scientist and triathlete with a CTO background in sportstech, joined as co-founder at the end of 2025. --- ## Platform status - **Beta launch:** November 2025 (select users, App Store and Google Play) - **General availability:** March 26th 2026 - **Access model:** Self-serve. Every new coach starts with a 14-day free trial - **Languages supported:** English, German, Portuguese --- ## Pricing - **Pro:** USD 9 per athlete per month, a promotional price against a USD 19 list price. Billed monthly, no contract. Includes the full platform, athlete matching, the coach community, MCP connections to other AI tools, Claude Sonnet as the default model, full migration support with 3 months of training history imported, and a 45-minute onboarding call. - **Free trial:** 14 days of full access for every new coach. There is no free tier; the trial replaces it. - **Enterprise:** custom pricing for coaching businesses and multi-coach teams — adds multi-coach support, white label, and platform personalization. - **Elite add-on (optional):** USD 100 per month, or USD 1,000 for a year paid up front (two months free). Adds a dedicated account executive, AI consulting and training, and a choice of AI model (Claude Sonnet, Claude Opus, Gemini or ChatGPT). - **Currency:** prices are localized by country — CHF in Switzerland, EUR across Europe and the UK, BRL in Brazil, USD elsewhere. The amounts above are USD. --- ## Data and privacy augo uses industry-standard encryption. Personal data is never sold, and is not shared with third parties except where a coach explicitly connects one themselves — see Integrations below. Users maintain full control over their data. --- ## Integrations: Claude and ChatGPT (MCP) augo runs an MCP (Model Context Protocol) server at https://api.augotraining.com/mcp. A coach can add it as a custom connector in Claude or ChatGPT and then query their own athlete data in natural language — training volume, frequency and intensity, session feedback, messages, race calendar, training zones, workout templates. The connector signs in as the coach and sees only what that coach sees in augo. As well as reading, it can send messages to athletes, assign and edit workouts, and write notes, race events and performance anchors; the assistant asks the coach to confirm before acting. Anything it reads is sent to Anthropic or OpenAI to answer the question. Removing the connector ends access immediately. Setup guide: https://augotraining.com/en/mcp/ Contact augo: https://augotraining.com/en/contact/ ## Key concepts and terminology - **Session feedback:** Post-workout logs athletes submit covering subjective data (energy, pain, fueling, mood) in addition to objective watch data - **Athlete context:** The full history of an athlete's conversations, feedback, and workout data that the AI assistant uses to answer coach queries - **Wellbeing trends:** Long-term patterns surfaced from session feedback to identify fatigue, motivation changes, and injury risk - **Attention flags:** Proactive alerts that surface athletes requiring coach input based on data signals, feedback, or schedule requests - **Coaching ecosystem:** The combination of tools coaches use — augo sits alongside TrainingPeaks (planning), Garmin/Coros (tracking), and existing messaging apps