A new standardfor runningswimmingbikingtriathlonenduranceendurancecoaching
The intelligent assistant that combines coach-athlete communication, workout data and session feedback, turning insights into action and giving you time for what matters most.
Connects seamlessly with your apps and devices
Built to
empower coaches,
not replace them.
Too many coaching tools focus on plans, not people. Messages scatter across platforms. Context gets lost. And important signals go unnoticed in the noise.
augo brings everything together - combining workout data, subjective athlete feeling, and coach-athlete conversations in a single place.
Instant insights
with full athlete context
augo stores and remembers every athlete conversation, session feedback, and workout data. Ask the intelligent assistant anything and get instant answers with full athlete context.
No more searching through buried calendar notes or scrolling through messages histories to remember when your athlete mentioned that knee discomfort.
Know exactly who
needs you today
augo surfaces the athletes who need attention right now: early warning signs from training data & session feedback, schedule changes requests, sessions flagged for review, key moments where your input matters most.
Start each day with clarity & focus.
Know how your
athletes really feel
augo captures post-session feedback, providing the coach visibility on long-term wellbeing trends, helping you spot subtle changes that signal challenges ahead.
Catch fatigue, motivation dips, or early injury signs while there's still time to act.
Write it once.
augo remembers it forever.
One place for everything you know about each individual athlete. Private to you, available only to your intelligent assistant. Here's what makes it different from every notebook you've used: augo can read it and help you keep track of it, consistently and effortlessly.
Your notes stop being something you write and forget.
augo works with what you already use
You keep TrainingPeaks for workout planning. Athletes keep their Garmin or Coros. augo sits in the middle, connecting everything with centralized communication and intelligent insights.
Everything your athletes need in one place
Your dedicated
space to connect
with your coach
All messages, session feedbacks and workout data in one place—so you always feel supported, no matter where you are.
Share how you're
feeling, not just
how you're
performing
Log session feedback and share it seamlessly with your coach: energy level, pain, fueling, and how you're feeling. Help your coach understand the complete picture, not just the data coming from your watch.
Track how
you're really
doing
Your feedback isn't just logged: it's visible as trends for both you and your coach. Catch early warning signs together and stay ahead of burnout or injury.
What coaches
say about augo
In 25 years of coaching, I've watched the pendulum swing from athlete feedback to athlete data. What once felt like a handful of data points has turned into hundreds. The truth sits somewhere between what the athlete feels and what the data shows. augo helps me get there faster. It surfaces patterns and connections, and my coaching perspective helps turn them into better decisions. That's the future of coaching.
augo brings together workout data and athlete feedback in a simple overview that makes staying in tune with remote athletes effortless. In a world where wearables pretend to know better than the athlete, augo feels like fresh air: the only AI coaching platform that truly understands the coach-athlete relationship.
As a coach, augo is a game-changer in my communication with my athletes, making sure I never miss anything and always understand the full context of each message or comment.
What impressed me most about augo is that it doesn’t try to replace the coach: it strengthens the coach. By bringing training data, athlete feedback and communication into one place, it helps me quickly identify patterns and focus on the insights that matter most. For me, the real value is simple: less time spent managing information and more time spent coaching people. That’s where great coaching happens.
As AI and data continue to evolve, it's easy to get lost in numbers and forget the human behind the athlete. augo allows me to connect data with real athlete feedback, leading to more meaningful insights and better coaching decisions.
As a physiotherapist and running coach, augo has been a game changer, allowing me to catch fatigue and warning signs before they turn into burnout or injury. Built on communication and feedback, it sharpens my guidance and keeps me aligned with my athletes.
Coaching is about the human connection, and augo protects and enhances that. It handles the operational clutter so I can focus entirely on my athletes. That means more time for check-ins, stronger 1-on-1 feedback, and the confidence that nothing falls through the cracks.
augo has completely reshaped my daily decision-making. Instead of sifting through endless training data, I now know exactly which athletes need my focus. This clarity allows me to refine training programs in real-time, preventing overtraining and reducing injury risk. It's the missing link between data and intuition, ensuring every programming adjustment is precisely aligned with each athlete's needs and recovery state.
With augo, I track specific metrics related to RED-S, like carbohydrates consumed and perceived energy levels during sessions. This helps illuminate patterns and prevent low energy.
A training program is only as strong as the communication between coach and athlete. augo bridges the gap that arises from remote coaching, allowing coaches to truly coach.
Throughout nearly 20 years of coaching, I've needed a tool that lets me stay connected and truly present for the people I coach. augo is that tool. It finally exists.
augo was founded by Fabi and Bruna, two endurance coaches who also happened to work in tech. As a business analyst and data scientist, they expected their tools to help them coach better.
Instead, they found themselves drowning in fragmented communication, losing important details, and missing the signals that mattered.
So they built augo. Because coaching is hard enough without tools that create more work. We believe AI should support human expertise with the right insights at the right time, helping you do what you do best: understand and develop your athletes.
Technology that serves coaches, not the other way around
In late 2025, Andreas Hermann, a computer scientist and triathlete joined augo as a co-founder. He not only brings in experience as a CTO in a sportstech company but also worked on the same problem as augo did before the three founder met.
They decided to join forces and Andreas joined augo's mission.
augo was founded by Fabi and Bruna, two endurance coaches who also happened to work in tech. As a business analyst and data scientist, they expected their tools to help them coach better.
Instead, they found themselves drowning in fragmented communication, losing important details, and missing the signals that mattered.
In late 2025, Andreas Hermann, a computer scientist and triathlete joined augo as a co-founder. He not only brings in experience as a CTO in a sportstech company but also worked on the same problem as augo did before the three founder met.
They decided to join forces and Andreas joined augo's mission.
So they built augo. Because coaching is hard enough without tools that create more work. We believe AI should support human expertise with the right insights at the right time, helping you do what you do best: understand and develop your athletes.
Technology that serves coaches, not the other way around
A new standard
for endurance
coaching
The intelligent assistant that combines data with human context, turning insights into action and giving you time for what matters most.
FAQ
Cookies Required
This form uses cookies from Typeform. Please accept cookies to load the contact form.
Questions? Ideas? Let's talk.
Whether you're curious about augo, want to share feedback, or just want to connect, we'd love to hear from you.