The augo blog
Essays on coaching, endurance training, technology, human connection, and pushing the boundaries of what's possible.
By Gordon CrawfordWhy augo Is the Future of Endurance Sports Coaching
Elite triathlon coach Gordon Crawford on why AI has made the training plan a commodity — and what endurance coaches and coaching software must do instead.
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By Reto BrändliWhat a Coaching Platform of the Future Looks Like
The coaching platform of the future shouldn’t just tell athletes what to do. Swiss coach Reto Brändli on why it has to explain the why — and strengthen the coach–athlete relationship.
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By augoHow to Know Which Athlete Needs Your Attention Today
Every athlete generates data. Few generate signals. How endurance coaches spot the athlete who needs them today — and how augo’s Athlete Signals does it by 7am.
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By augoThe Best TrainingPeaks Alternative in 2026: augo vs TrainingPeaks for Endurance Coaches
TrainingPeaks is built for the metrics-first coach. augo is built for the coach looking beyond objective metrics. A full, honest feature-by-feature comparison.
Read more →- By Bruna, augo Co-founder & CEO
Garmin Acquires TrainingPeaks and TrainHeroic: What It Means for Coaches
Garmin acquired TrainingPeaks and TrainHeroic on July 22, 2026. augo co-founder and CEO Bruna on what the deal changes for endurance coaches — and the principles augo commits to: coach-first, device-agnostic, and your data stays yours.
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By Peter GlassfordAdding Quality to Workouts: How Specific Does a Coach Need to Be?
Fully structured workouts aren’t always better than the athlete’s own interpretation. Coach Peter Glassford on treating workouts as problems athletes solve — and why that makes training richer.
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By Max KinzlbauerHow Much Carbohydrate Per Hour? Ultracycling vs. Long-Course Triathlon
Is 90 g/h of carbs enough? Why long, steady ultracycling rarely needs more, why long-course triathlon can be the exception, and how to match fueling to race demand instead of the headlines.
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By Fabienne, augo Co-founder & CPOKraichgau 70.3 Race Report: When the Body Doesn't Show Up
Not every race goes well — especially not in a triathlon. This is the story of my first race of the season that didn't, and why I'm still proud of finishing.
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By Megan TobinCoaching Through the Cycle and Perimenopause: Why Generic Plans Fail Female Athletes
There's no universal cycle-synced training plan that works for every female athlete. Here's how data, communication, and trust beat generic protocols.
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By Bevan McKinnonWill AI Replace Endurance Coaches? Stress Biology, Complexity Science, and the Future of Coaching
Stress biology, complexity science, and neuroscience suggest AI will redefine endurance coaching — not replace it. Here's what 20+ years of coaching taught me.
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By Markus LombardiniThe Discipline You Use on Race Day Is Missing From Your Training
After 25 years of coaching, the same pattern shows up in the data again and again.
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By Stef VanhaerenRunning by Feel
The skill that makes or breaks a race, and the one nobody trains.
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By Leighton WellsThe search for athlete context: subjective and objective data working together
Leighton Wells, PhD (Sport Science) Researching triathlon coaching practices, training load, and coach–athlete communication
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By augoThe Hidden Cost of Going Ultra: When Training Volume Becomes a Risk Factor for Eating Disorders
Ultra races - anything beyond the marathon distance (26.2 miles / 42.2 km) - are starting to take the marathon’s old spot as the go-to big goal.
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By Megan EdwardsThe Limits of AI Training Plans: What a Doctor of Physical Therapy & run coach wishes you knew
About the Author: Megan Edwards is a Doctor of Physical Therapy and run coach based in New York, NY.
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By augoWhy Work With a (Human) Coach? What the Research Says.
You've probably thought about it. Maybe you're training for your first marathon, trying to get faster on the bike, or signed up for your first triathlon. Should you get a coach?
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By Bruna, augo Co-founder & CEOA Practical Guide How to Return to Running After Bone Stress Injuries, by Bruna Maia, co-founder of augo
TL;DR: After two femoral neck bone stress injuries in 9 months, I've now been running again for 12 weeks without any issues. Here's the exact protocol that is working.
Read more →- By Mikael Eriksson
11 Overrated Factors for Triathlon Performance, by Mikael Eriksson, founder of Scientific Triathlon
TL;DR: Many factors triathletes obsess over deliver minimal returns compared to their time investment. Focus your resources on what actually moves the needle—often it's about subtraction, not ad
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By Bruna, augo Co-founder & CEOWhy I'm building augo
Because the endurance World deserves better
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